Tactics and Campaigns

What Is SEO?

SEO or Search Engine Optimization is the process of increasing the organic (non-paid)traffic to your website through organic search engine results.

Why Do I Need SEO Services?

When was the last time your website was updated? How does your business stand out?

The obvious answer is website ranking on Google. How do you show up on the top of Google? This search engine has been in constant development since 1998, using an algorithm to crawl websites and bring users the most relevant results for their questions. As a local Utah SEO company, 360 Marketing & Advertising can help with the complexities of preparing a business website for search engines and report on monthly keyword and ranking progress.

At 360 Marketing & Advertising, we care less about selling SEO and more about strategizing and bringing business to our customers.

We lead the industry in Software as a Service (SaaS) with a comprehensive custom-built client business center dashboard, featuring a login portal with insights and reporting. Track transparent real-time SEO work from our in-house SEO development team. Real people doing real work on one platform.

We combine our technology platform built for the small to the medium-sized business owner to manage, track, and view real-time marketing work on all platforms SaaS and SEO is only the beginning of what we offer as a unique local marketing agency.

We provide ongoing monitoring, when traffic is down, we take action, evaluating a website, and working with the business owner to develop a growth strategy. Every website and product you feature on your website is an opportunity for increasing sales, and it’s our job to make sure people can find it online.

If you feel like it’s time for your website to get started on its journey to the top of search engines, reach out to 360 Marketing & Advertising, a locally owned Utah SEO & SaaS marketing firm.

Tailored To Small Business

Our strategies are specifically designed with the small business owner in mind. We know that SMBs (small to medium-sized businesses) care about three main things: results, service, and price. We’ve built a full-service product that gets results without compromising service. And we do it at prices that small businesses can afford.

How Long Does It Take?

360 Marketing & Advertising’s SEO clients can expect to start seeing their keywords climb the rankings within two to three months of service. By the sixth month of service, nearly all our client’s websites have reached page one of Google for most of their selected keywords.

360 Marketing & Advertising’s SEO clients begin seeing the benefits of our services almost immediately, as one-by-one the pages on their website are optimized to get found by Google. Their content improves, their code takes a step up, their customers are happier, and within just a few months traffic to their website spikes and their business starts growing like never before.

How We Do It

  • Keyword Optimization

It takes a lot to rank well for a keyword, so we do exhaustive research to find the very best ones for you.

  • Website Optimization

We perform a full-service cleanup as well as exhaustive upgrades to your code and user experience.

  • Business Profile Development

To make sure Google and prospective customers know that your business is active, we create and maintain up-to-date profiles for you on trusted online business directories.

  • Link Portfolio Development

Get the word out about your business. We help by creating a diverse portfolio of links to your website and place them in strategic locations all over the web—on popular industry sites, news sites, blogs, articles, and more.

  • Custom Content Creation

We create and post high-quality content that will keep your website fresh and at the top of the search rankings and keep potential customers interested in your business.

  • Ongoing SEO Consultation

At 360 Marketing & Advertising, SEO is a team effort. You get a dedicated SEO Consultation Team of four to six specialists who get to know your business and your goals and build a campaign strategy from the ground up that will help you achieve those goals.

  • Service and Performance Reporting

We provide you with reports that show you at-a-glance how your campaign is performing as well as an in-depth review of all the work we’ve done on your behalf.

SEM (Search Engine Marketing) | PPC

Why Do I Need SEM Services?

SEM or Search Engine Marketing is another term for “paid search”. Paid search is a way to place your business at the top of a Search Engine Results Page or SERP. Being on top of the page with a search result can increase the likelihood that the user will click on your information if the user finds your ad relevant to their search topic.

Have you ever used Google to find a product, service, or business? Did you notice that the top 3 to 4 results all have a green “AD” next to the link for the website where your information is? Or in the carousel where the products are displayed first, it says, “Sponsored”. These are ads that an advertiser, like yourself, is paying for in order to see first.

There are many ways that an advertiser can use Search Engine Marketing (SEM) to promote their business. Basic Search Ads, Display Ads, and even Video Ads. Google Adwords is by many measures the most popular platform used by businesses to advertise their business. However, there are also two other platforms that searchers are using to find good and services Yahoo and Bing.

In addition to covering SEM or paid search trends, we also monitor your performance in real-time. We look at a multitude of factors that could be impacting your campaign performance. We make real-time corrections to help maximize your ad spend and help drive customers into your business.

Now keep in mind, no two businesses are alike. That is why we want to make sure we offer personal attention to each account’s needs, performance, and results.

Call us today to discuss what type of paid advertising will be most effective to help you grow your business!

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Specialized Targeting

Through strategic partnerships and a strong understanding of the marketing landscape, our team is well-versed in deploying specialized targeting tactics that can reach and engage our partner’s most niche audiences.

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Predictive Targeting

An advanced version of lookalike audience targeting that measures the attributes of converting users and then uses those attributes to find additional users who are likely to convert.
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Keyword Search Targeting

Target users based on their search history. A client can provide a keyword list, or we can compile the keyword list for client approval.
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Mail Domain

Deliver ads to users who have received emails from select domains of interest, whether they compete with or complement the client’s offering. We can also target by mail category, rather than specific domains.
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Predictive Targeting

An advanced version of lookalike audience targeting that measures the attributes of converting users and then uses those attributes to find additional users who are likely to convert.
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Weather Triggered Targeting

Serve ads dynamically based on current weather conditions, such as precipitation, temperature, humidity, wind, pollen, etc.
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Amazon DSP

Engage with Amazon audiences via Amazon DSP campaigns. Examples include groups of browsers and shoppers of specific product categories on Amazon.
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Device ID Lookback

Allows brands to serve ads to users who have been to a specific physical location(s) within the past year and target them with ads anywhere they are now. This is available for custom locations or prepopulated points of interest, like popular restaurant chains.
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Dynamic Retargeting

Serve various creatives dynamically based on on-site visit history to ensure ad content is most relevant to users receiving your ads. This tactic is great for online retail clients, as we’re able to serve ads that display the product the user has been viewing online.

Targeting Segments

Our extensive targeting capabilities lend themselves to reaching niche audiences. Our team partners with premium and reliable data providers in order to effectively hone in on the most specific of audiences. Our targeting segments are sourced from first-party data, third-party data, and verified offline data. By bringing together cookie-based insights and IP address targeting, we offer a unique approach to effectively pinpointing each brand’s primary B2B and B2C customers.

Targeting Segments

Our extensive targeting capabilities lend themselves to reaching niche audiences. Our team partners with premium and reliable data providers in order to effectively hone in on the most specific of audiences. Our targeting segments are sourced from first-party data, third-party data, and verified offline data. By bringing together cookie-based insights and IP address targeting, we offer a unique approach to effectively pinpointing each brand’s primary B2B and B2C customers.

Device ID Lookback

We aim to stay at the forefront of the newest targeting tactics to offer our clients. Most recently, we are offering Device ID lookback targeting. By utilizing a multitude of location data sources including beacon and publisher SDK data, we’re able to identify mobile device IDs that have traveled within a tight location radius and target these users with ads after they change locations. We can pull lookback reports up to one year for all the device IDs within a given address, geo-frame radius, or across multiple addresses and geo-frames.

When Can Device ID LookBack Targeting be used Most Effectively?

  • Competitor Conquesting: Set geo-radius around a competitor store location, attraction, restaurant, etc. and reach users as they visit the competitor to increase brand awareness and drive customers back to the client.
  • Event Targeting: Create geo-fence around a particular event that would attract a high concentration of relevant users and retarget visitors after they return home.
  • B2B: Narrow geo-fence in on a specific office building to target that audience at work and then using a household extension to continue to target them at home.
  • Interest Data: Combined with 1st and 3rd party data, the Device ID Lookback could target devices that visit similar places of interest to clients (i.e. amusement parks, movie theaters, wineries, sporting goods stores, tourist destination, pet stores, etc.)

We aim to stay at the forefront of the newest targeting tactics to offer our clients. Most recently, we are offering device ID look-back targeting. By utilizing a multitude of location data sources including beacon and publisher SDK data, we’re able to identify mobile device IDs that have traveled within a tight location radius and target these users with ads after they change locations. We can pull lookback reports up to one year for all the device IDs within a given address, geo-frame radius, or across multiple addresses and geo-frames.